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“People are so used to seeing professional, airbrushed photos in the media so a selfie will almost always look really amateurish and like you don’t care.” The Zoosk survey also found that men who used the words ‘baby’ and ‘beautiful’ in their first message to women were 10 and 13 per cent respectively less likely to get a response.Full words were shown to be important to both sexes, with people using ‘ur’, ‘b4’ and ‘cuz’ less likely to be contacted.

I wouldn’t say that’s sexist necessarily, it’s just down to gender differences.” She added that selfies were a no-no for men because they so often looked uncomfortable when taking them.

“The most important thing in your profile picture is to look welcoming – I haven’t found it matters so much whether it’s inside or outside – and that’s hard to do when you’re taking a picture of yourself.

Spurred on by the optimism that the New Year brings, 1 million Britons are expected to get online for a date today - the first day back in the office after the Christmas break.

This time last year saw a 94 per cent increase in people singing up compared to their daily average.'In my experience, selfies on dating sites either involve the guy snapping a quick picture of himself as he loads his profile (no effort made) or stripping off in a desperate attempt to show off his buff body while trying out a moody male model look (far too much effort made).

It was a unique opportunity to network with journalists, websites, events companies and bloggers. The awards were judged by an independent panel of industry experts.