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"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business.

But today I'd like to talk about a technology that, when fully leveraged, can make your company super successful. Chasing after these things many net you some tiny incremental gains of between 3 and 5 percent. You could be spending that same time and effort going after huge, game-changing things that would increase sales by 3-5x (I'm talking 3,000 to 5,000 percent)! However, the top 10 percent of companies have conversion rates that are 3-5x higher that this.

Something that is critical to the process of attracting, convincing, and converting your customers or clients. So many companies misuse their time trying to increase their conversion rate from 2.35 percent to 2.5 percent or even 3 percent. What you should be asking yourself is: Why the heck are 98 percent of the people who see your offer not taking you up on it?

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