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That is because the report on its 21st-century strategy, entitled “Playing our Part”, came from the National Trust. The National Trust boasts 4.2m members, among them 60,000 volunteers.
They devote 4m hours each year to caring for its protected coastlines (775 miles), countryside (635,000 acres) and the 500-odd historic sites.
This mighty legion, whose ranks of card-carrying members dwarf in numbers any bloc of active church-goers or political party, has committed a billion pounds to fund its public interventions.
They aim to change patterns of land use, steer environmental reforms, mould housing and infrastructure policy, and even take over the running of community assets from local authorities.
Although not in the NT league, the Royal Society for the Protection of Birds can itself trill about a chirpy membership of 1.1m.