When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
A growing number of men and women who are looking for love give online dating the thumbs up.
Around 38% of those who are currently single and looking reported using dating websites or apps to meet potential mates.
There are 40 million Americans using online dating websites and those users range from young to old.