This means that they share scripts and wording that have delivered successful results with their target group.
Pick Your Picture They say a picture is worth a thousand words.
A selfie, on the other hand, is worth seventeen words.
Indeed, Altamira's artists are renowned for how they used the natural contours of the cave to make their animal figures seem extra-real.
The actual subterranean complex itself consists of a 270-metre long series of twisting passages ranging from 2-6 metres (about 7-20 feet) in height, in which more than 100 animal figures are depicted.
Fast-forward a couple of centuries to the Old Masters such as Diego Velasquez, Leonardo da Vinci and Rembrandt, who would also paint images of themselves using pencils or paints.