For many years (this has been going on for hundreds, if not thousands of years), the only recourse the woman had was to retire to spinsterhood, perhaps relying on her children to take care of her.
However, in a world of more equal rights for women, as well as better health care and especially more equal divorce settlements, many women find themselves with security, wealth, and careers of their own.
In the spirit of Sex and the City's Samantha Jones (pictured) a woman admitted she is drawn to younger men because they don't require as much commitment and she has 'complete control over the relationship''On his part, it's difficult falling for a woman who's past child-bearing age and then later on realising you do want children after all and it's not possible to have them with her,' Tracey points out.
There are many people who get on to the dating sites for fun and there are others who wish to find true love and romance.
However, once the trappings of success have been secured, and the kids are all grown, many men find that they have the urge to basically start all over - using their security and worldly knowledge to attract a younger woman and start another new family.